Let’s Get Geeky… About MarketingHave you hired influencers to find that they are not really that “influential?” Today, everyone claims to be a self-appointed influencer, expert, or cutting edge guru. In a world where almost everyone seems to be peddling influence, it can be challenging to know who to trust or hire. Virtually, every brand we have spoken with has stated that they were disapointed with their previous efforts to engage bloggers and influencers to promote their offerings. This feedback has led me to obsess over why many influencer campaigns fail. I could write a novel on what I perceive to be the shortcomings of the current “best practices” of influencer marketing; however, we can save that discussion for our discovery call. My mission to fix influencer marketing has led me to once major truth; marketing campaigns are more successful when people work together for the same goal. (Not exactly rocket science, I know) However, consider the standard practice in online marketing today. Brand A hires influencer A to promote their product or service, and then brand A hires influencers B, C, D… to promote there product or service.
What’s The Result?You have a half dozen or even hundreds of influencers all trying to scream over each other to promote a product. Even worse, all these influencers are trying to slug it out in Google and social media.
Sounds Good, Right?… Wrong!!!
- Question: What causes content to rank in Search Engines?
- Answer: Backlinks
How Your Money Geek is Fixing Influencer MarketingWe work with a team of influencers, who all work together to help promote a brand. This ensures not only a unified message, but it also provides that we can stand out amongst all of the background noise. We call it The Money Mix Influencer Network. We have carefully hand-curated a network, based on a proprietary process, of bloggers that represent the highest level of influence and the best value for brands. Together, we work jointly to help ensure that brands marketing campaign is a huge success.
The Result?So Far, the network has demonstrated that by working together on a sponsored post, we can drive conversions at a lower cost per action, than search CPC advertising, paid Facebook ads, and CPL, CPA or Affiliate deals with influencers.
Our goal is to produce excellent evergreen content on behalf of a sponsor that will drive long term traffic for a brand.In the long-term, we find these posts deliver the best value and the lowest cost per action for a brand.
Do We Do Affiliate Deals?Short Answer; No. As I discussed above, affiliate deals are not conducive to teamwork. Slightly Longer Answer: I am open to ideas (But probably still no)
But We Only Do Affiliate Deals?It is totally cool if Your Money Geek is not the right site for your advertising spend. There are a ton of blogs (Like millions) that are willing to rep brands on a pure affiliate mode.
We didn’t fix what was broken with blogs and influencer marketing to end up just like everyone else. 😉Given the time and cost to produce quality content that performs, we are only looking to partner with a few select brands that understand and respect or process, and more importantly, support our mission of making personal finance fun.
Services We Do Offer
- Sponsored Posts
- Social Media Campaigns
- Email Sponsorship