Surviving and Thriving with Email Marketing in the Attention Economy
Despite every new ad channel thriving today, email marketing remains a potent tool that should not be overlooked.
Especially for startups and small businesses looking to grow, email marketing is a way of reaching potentially billions of prospective customers
3.9 billion email users worldwide, and 52% check their email every few hours.
Further, 50% of consumers prefer communicating with brands via email.
Long gone are the days when shooting a barrage of emails to an email list you bought, hoping something sticks, was an effective strategy. No, in the current times, you have to do better. A lot better.
The key to success here is personalization.
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