Golden State Warriors Dive Down Crypto Rabbit Hole in NFT Deal Story

The Golden State Warriors had a record-shattering evening on Tuesday when Steph Curry crushed the NBA's all-time three-point record in a game against the New York Knicks. 

Curry has 2,974 career threes, which he accomplished in 789 games of his career. Now the Warriors, which beat the Knicks with a score of 105 to 96, are looking to achieve similar success off the court in a new NFT-fueled partnership with cryptocurrency exchange FTX.

As part of the deal, FTX becomes the official crypto platform and NFT marketplace for the team, reportedly doling out about $10 million for the rights to do so. 

The digital collectibles known as NFTs will begin minting in the new year, with the rights encompassing both logos and likeness, suggesting a Curry NFT could potentially be in the works.

Warriors President and COO Brandon Schneider stated, “In our conversations with FTX, we quickly realized our joint desire to innovate around cryptocurrency integration and adoption, including the role NFTs play in global fan engagement.”

The Warriors are no strangers to NFTs and have had their eye on the space for months. The team achieved early mover status as the first pro team to launch an NFT collection, which it did in April 2021 comprising Championship rings — one of which sold for nearly $900,000, or 285 ETH — and commemorative ticket stubs.