When you blog, you receive some interesting pitches in your inbox, last year the website Pantydeal reached out to ask if we would consider featuring the unique side of selling used panties online. Admittedly, our first instinct was to hit the trash button. However, after thinking about it, selling worn underwear is undoubtedly unique, and we pride ourselves on being judgment-free, so we agreed.

Pantydeal offered to pass our questions along to three of their top sellers, so we did our best to round up a few questions. Since the extent of my knowledge of panty selling was gleaned from an episode of Orange Is the New Black, our questions were superficial and failed to get into the actual business side of selling panties. The interview made for an interesting read, yet it came up short for those looking to launch a pantie themed side hustle.

Luckily, readers are quick to point such shortcoming and panty selling expert Dalma has agreed to walk us through the business of selling worn underwear.


My name's Dalma*, and I’m a global pantypreneur. 

What is a pantypreneur?

It’s my tongue-in-cheek definition of a woman who sells her used underwear online. And yes, globally. I’ve sold my worn items to far-flung places like the Philippines, New Zealand, and the Faroe Islands. This is my job. Not only do I love what I do, but I’m also fortunate enough to make great money from it.

My Start Selling Used Panties

I first got into selling my underwear online in December of 2018. Like most sellers, I got into this work while looking for a side hustle to earn me some extra money. 

I researched as much as I could online and came across the Side Hustle Nation podcast. I listened to episode after an episode about people buying and flipping garage sale purchases, starting side businesses walking dogs—all kinds of weird and wonderful ways to make money online. 

While reading the Side Hustle Nation blog one day, I came across a mention of a site called Pantydeal. At first, I thought this must be a joke. But my curiosity got the better of me, and I promptly went online to take a look.

I’m the kind of person who’s game for anything (mostly) once, and so I threw caution to the wind and signed myself up. “How hard can it be to sell your panties?” I figured.

It’s fair to say I was utterly naïve and even ignorant of panty selling and the fetish world in general. I didn’t even know what men (and some women) actually did with the panties! I am as vanilla as they come, but I was about to get my education!

Very quickly, I felt overwhelmed and completely out of my depth. I was bombarded with advert after advert from women baring all and selling everything! Seriously, anything you can imagine is for sale. Toenail clippings. Used bathwater. Used toothbrushes. (And that’s me toning it down.) I later coined the phrase: ‘If you can excrete it, you can sell it.’ And that’s true.

So, there I was, completely new and ready to start making money. Most new sellers are under the impression (and panty selling platforms are primarily to blame for this!) that all you need to do is sign up to premium membership, post your wares and wait for the orders (and the money) to come rolling in.

Unfortunately, that is far from reality.

Like selling anything online, you need a good inventory of quality items, a good understanding of sales psychology, knowledge on how to market your wares, an ability to handle rejection, and build rapport and connection with your consumer and know how to close sales. 

More specifically, in this industry, you need all of the above plus the ability to develop a thick skin, to handle rejection, and comparing yourself to other sellers and to have an open mind to what you’re likely to encounter in “adult entertainment.”

This can be a cut-throat industry, and as a new seller, you are thrown in at the deep end and left to make plenty of mistakes before you start to ‘make it’ as a seller. There are certain rites of passage that every new seller will encounter.

Selling Underwear Online

First of all, there’s the competition. There are a lot of sellers out there. Some might even say that the market is saturated. Panty selling platforms have to make sure that they are bringing in enough demand for the supply. Platforms like Pantydeal, Scented Pansy, and Snifffr make money from the sellers paying premium membership to join.

That's their business model. To make it work, they must ensure that there are enough buyers; otherwise, there’s a real supply-demand problem. But for sites like Pantydeal, there is always an influx of new sellers who are sold on some unrealistic expectation that making money selling your underwear is a fast track to making easy money online.

Secondly, some guys are out to scam sellers (and buyers). Unfortunately, a lot of sellers naively offer products or services upfront without payment and learn the hard way that you can’t trust the “I’ll pay later.” Most sellers will find that they’ll fall foul of a scammer at least once on their panty selling journey. These guys are professionals, and they will be around longer than any of the rest of us.

Thirdly, the truth is that not everyone is cut out to sell online. Like any seller, you’re going to knock a lot of doors, and not every door will open. Out of the ones who do, not every person will buy. Many sellers will complain about being ghosted at payment or time-wasters. In my opinion, this is just the reality of selling to consumers online.

You might be ignored or worse; you might receive some nasty messages from guys who like to troll or be abusive. This can be a reason why a lot of sellers will quit the industry. And rightly so, nobody wants to put up with that in the workplace. The turnover rate for panty sellers is very high.

Finally, it’s increasingly difficult to accept payments online as a seller. It’s against PayPal’s terms and conditions to use its service for “sex-work related items.” This is the case for most online payment systems. Sellers have to rely on certain apps or platforms that will take a cut of their earnings – anything up to 25%. This is an unfortunate reality for sellers, and many have had their PayPal accounts shut down, and the money disappears forever. 

Irrespective of the challenges that arise as an online pantypreneur, I, and many like me, have been able to forge quite a respectable income from it.

It’s been a little over one year since I started selling, and my income has been over $15,000. And that’s fairly modest. Some sellers earn double or even triple that figure!

There are certainly a huge number of buyers out there who are keen to purchase from sellers across the world, and the ever-increasing number of panty selling websites makes it easy for us to connect with prospective buyers. It seems new platforms are being released every month.

Where to Sell Used Panties

Generally, a good platform will be successful if it honors the needs of the sellers, provides excellent functionality, and is recommended by other sellers as a good community. Scented Pansy is an excellent example of a website that has blog posts written by sellers for sellers. 

Part of my own success I can attribute to my previous understanding and experience of selling online. Coupled with that, as an older seller (I’m 40), I can relate and engage with older males, who seem to make up the majority of my buyers. I have a natural flair and ability to disrupt and market myself, and it’s stood me in good stead in the industry.

What I noticed was lacking fairly early on in my own selling journey, was a sense of community amongst sellers. With that in mind, I created my own group for sellers ‘Sellers Before Fellas’, to provide a space for us to talk to each other, ask questions, and get support.

These are so pivotal for success, in my opinion. It can feel very lonely when you first start, and having someone to hold your hand through those early days can make or break your experience.

Not long after that, I created some free pieces of training for new sellers to answer the kinds of questions I had had when I started. What I discovered very quickly was that I had a lot to say on the matter, there was just so much I wanted to share. And for that reason, I began The Panty Selling Podcast, which you can find on iTunes, Spotify, and YouTube.

The natural progression of a podcast was a website and further pieces of training, which I developed to help sellers to succeed. And finally, I wrote my book ‘How I Made $15,000 in One Year Selling My Used Panties’ available on Amazon.

Nobody is as surprised as I am on everything that has sprung up from this decision to start making money on the side selling my used underwear. It’s still very surreal. I know that I’ll continue to sell while I’m enjoying it. Don’t get me wrong; I’ve considered quitting a hundred times or more. But some days it’s so effortless to make money doing what I’m naturally doing anyway. I only wish I’d discovered it ten years ago!

It goes without saying that I have not been sharing what I do for income with my own friends and family. My husband, of course, knows what I do, and he is very supportive. A couple of my closest friends know about it and think it’s funny. But the nature of this work is still very taboo and looked down upon, and so I’m not sharing it with the world at large. I protect my real identity as much as possible. However, a real-life friend ended up discovering me on one of the selling sites. That was awkward.

How to Make Money Selling Panties

Overall, I’d say if you think this is something you’d like to try out for yourself, then be prepared to hit the ground running. Most of the community is very helpful and friendly, but you will be essentially your own boss and having to find your way in what can be a rollercoaster ride. If you have preconceived ideas or judgments, then be prepared to have your eyes opened and to question certain beliefs or assumptions about buyers and sellers alike.

Ultimately, this can be a very lucrative income, depending on the level of time and energy you’re prepared to put into it.

If you want to find out more about my journey and how you can make a success out of it, I highly recommend you read my book and feel free to reach out to me on my website if you’re looking for further support or resources  pantysellingschool.com 

*Dalma is not my real name