No matter the service you provide people with, you service need to get the attention of potential client. To become a successful service provider it is imperative that you know how to market yourself.
Either you a writer or web designer, people need to know about you and your service before your service can be monetize.
Today I will be discussing four strategies you can implement to successfully market yourself and get more clients. These strategies are tested over time and proven to be effective. I believe if you can implement them effectively, you will have a result that exceed your expectations.
1. Specialization – Know Your Onions
One thing I have realized over time is that just as some people are making millions of dollars in some fields others are only making thousand and a lot of other finds it difficult to make hundreds In that same field.
The difference between succeeding or failing in anything you do is specialization. You need to specialize on a particular trade, skill and not become a jack of all trades.
Napoleon Hill laid emphasis on this in his book “Think and grow rich”. A lot of new bloggers are creating e-Books on various subjects but only the gurus make the killing, why? Because they have something people are willing to learn from.
Many freelance writer claims that they can write on any topic. But the truth is that they can’t write on all topics perfectly the same way.
Another thing I had learnt is that people aren’t buying your book or using your service because of the information in it, the price it’s being sold at, or because of the number of pages it has people are only buying from you because they believe you are the best they can learn from when it comes to that subject.
In specialization, it is not enough to know a lot about a narrow area, you must know more than anyone else in that area.
The difference between someone hiring or not hiring you is the level of what you know and can do about a subject, the difference between someone paying you $100 or $ 1 for the service you render is your specialization.
If you think you can easily provide a service and make as much as another establish person in your niche, you’re in a child’s play.
It is not possible for a new blogger to make as much as Darren Rouse by selling e-books on how to make money online. Darren is already an expert on the subject; he has enough experience, traffic and authority to leverage.
You need to build yourself as an expert on the subject of your interest so that you can achieve your desired results.
Determine what service you have to offer, it doesn’t matter whether it is writing or any other thing, do your best to make yourself one of the best when it comes to the service you have to offer and it will be easier for you to get clients.
If you become the specialist, before long, you will have a large number of requests from people who wanted to become client of yours. By making yourself the go to source when it comes to your niche clients will be the one running after you.
A surefire way to market yourself and your brand is specialization.
2. Segmentation – Choose A Niche
This is one of the most difficult business strategies for entrepreneurs to implement. I noticed that this is easier to get in theory but in practice, it tends to be a very big challenge.
Every individual need to find a department, unit, group of people that require you’re specially, your special skill, your specialized service. This is your niche!
You do not have to make yourself or your business one-stop shop”, place where you could find everything to meet a variety of needs and tastes.
Trying to be “all things to all people” offered much less competitive advantage. You need the concept of niche marketing.
You can read about the 7 benefits you can get from niche marketing your business.
3. Differentiation – Market Yourself By Standing Out
Differentiation, what is the big deal about it?
Making yourself or your brand standout is very important in marketing yourself. In fact, if done properly, it is capable of giving you 70% result.
Over the years, I have seen many Individuals and businesses with potential for greatness, fading away into the crowd. I remember someone told me during my university years that “If you do things the way others are doing it, it means you are mad”.
There is a popular tagline I love so much – ‘Dare To Be Different'.
Imitation is suicidal. When you try to imitate someone you kill yourself because you kill your own personality. One of the fastest way to market yourself and your brand is to standout and be different.
If you can standout from your competitors in a creative way, you are on your way to get lots of clients.
4. CONCENTRATION – Focus On Whats Important
This is an everyday language, concentration is a concept the lay person feels that they understand immediately.
However concentration is not simply a case of trying to focus on something. It is a case of knowing what to concentrate on and focusing attention on these factors.
Not surprisingly therefore, many business owner had struggled, using their talent, skill and creativity only to move their business to limping along the street of success.
The problem is that they spread themselves to thin buy focusing on different things. I always tell people the fact is to focus your energy, time and resources, every fiber of your being, serving more people that need your unique skills.
Do not make the mistake of many entrepreneurs who want to keep all the options open they are afraid to focus.
Do not make decision based on your fear without realizing it.
Its been said that concentration is the weapon of the superman.
CONCENTRATION: the silent force that produces result in all business.
Wrap it up!
It is the dream of any entrepreneur or business owner to always increase his or her customers or clients but unfortunately, most get it wrong.
I believe with the strategies discussed about, you find it easy to market yourself and your brand and increase your customers or clients.
Over To You
So, what are the other advices, tips, strategies, techniques or methods that have worked for you? Please share with us in the comment below. Believe me; I sincerely value your opinion more than mine.
And don’t forget there is love in sharing!
See You At The Top!!!