In the day and age that we live in, where so much around a business is based online, it can be easy to think that there isn’t space for offline marketing.
SEO, online marketing, and advertising on a digital space have its place. It can be measurable, targeted, and specific, which is always a good thing when you have a business and want to measure how worthwhile your efforts are.
The good news is that combining a mixture of both online marketing as well as offline marketing can be the best way to go. Here are some of the things to think about, and the methods of offline marketing that are still worth giving a go.
Simple Ways to Market Your Business Offline
Local media sources are always going to be on the lookout for some exciting stories. So why not share yours and how you get started with the business?
It could be a good idea to get in touch with local newspapers, radio stations, and even TV networks. Then you can fill them in on some interesting points and facts about you and the business and how it all got started.
Low-Cost Newspaper Ads
Newspaper ads are something that still has a place in this day and age, though it does depend on what you are advertising as to where it is going to be best placed. A lot of high schools and colleges, for example, have newspapers.
So if you have a service or product that is being advertised to this demographic, then this could be something to think about. It is going to be a pretty low-cost way to promote, as well. You could go to larger newspapers if needed, but it all depends on what they charge, and if your target demographic will be reached.
Vendor Trade Shows
If you want to network and reach a defined group of people with your advertising and offline marketing efforts, then heading to trade shows can be a good idea. There are a lot of expo tips online, but basically, taking part helps to get your brand name out there, especially with people in a similar industry.
It could be a good idea to share a booth with another company that sells some related products, or you could even arrange to speak at a trade show, as well as having a stall. It all depends on what it is like and what is going to work best for you and your business.
There are a lot of people that love a giveaway and being in with a chance of winning something. And if you want to get your brand name out there, then arranging giveaway could be a great idea. Using radio and TV channels, you could work together to offer them some free items for them to giveaway, in exchange for promotion.
It helps them to fill a need and helps you to be able to talk and share more about your business. Of course, running these things online can make a big difference, but if you want to go down the offline route, then it is worth looking at.
Networking for your business is another thing that can be important. It gets you talking to people, sharing ideas and information, and it could even help you to get new contacts for business.
It can help you with new customers, people to follow up on, and more. So network as often as you can, and then you can see what contacts you can make in the industry.
Trade Association Publications
There are so many industries that have a trade publication that goes alongside it. These publications often show new products, services, features, and so on, and they also offer some interesting stories about those in the industry and about entrepreneurs.
So how about getting in on the trade association publication action? You will be showcasing people who are interested in what you do, and it can be another great way to make contacts that can help you down the line.
Coupons, Flyers, and Handouts
There is a lot to be said of some old-school methods of advertising and marketing offline, like offering coupons, flyers, and handouts. They can be low-cost to arrange and set up, but they can help you to get new customers, who will hopefully turn out to be repeat customers.
We all like to feel like we are getting a good deal, so it is essential to offer some discounts or information on flyers to get potential customers interested in what you do. It can be a simple thing that makes a big difference.
On a similar note, like the fact that people like to get discounts and feel like they are getting a good deal, people also love to get a freebie. Giving some items away can be an excellent marketing strategy that is low cost.
It works well when you are selling some low-cost items that people are going to use pretty regularly. Even when you are selling some high ticket items, you could always lower the costs associated with some accessories or related items, to make it more worthwhile.
Direct mail is something that can be a pretty inexpensive strategy for targeting some specific markets, especially if you are trying to target local people or people based in a specific geographic location. The cost per item could be pretty low-cost, and with a response rate of two or three percent to cover the expenses, you are going to have pretty good odds of it all covering costs and being something worthwhile doing.
You could also look to hire some people to deliver things to local people, which is a great way to reach your target customers in the target area. If you have a business based entirely online, this will be something that isn’t mostly relevant. But if you have a company that has an online presence as well as an offline presence, then it can make a difference to your marketing efforts.
Michael launched Your Money Geek to make personal finance fun. He has worked in personal finance for over 20 years, helping families reduce taxes, increase their income, and save for retirement. Michael is passionate about personal finance, side hustles, and all things geeky.