To give back to the community I share blogging tips and ideas on how to promote your brand in my Sunday Spotlight Series.
Today we discuss how to promote your blog.
How To Get Your Blog Noticed
So, you googled how to start a blog, you signed up for Bluehost and Tailwind like all the websites pitching blog side hustles suggest. You meticulously crafted your message, expertly designed your logos and graphics, and hit publish.
To your dismay, your inbox wasn’t immediately flooded with admiration, book deals, and mainstream editors look to profile your life’s story. Sound Familiar?
Don’t worry, you’re not alone. I was there 9 months ago, and I am still waiting for my book and movie deals.
Blogging is not as easy as the eCourse pitchmen would have you believe. The internet is flooded with blogs competing for attention. If you want to stand out, you have to roll up your sleeves and promote your blog to get noticed.
I was able to grow my blog traffic from zero to 250k monthly page views in just nine months. These are some of the sites I used to promote my blog.
Seven Great Places To Promote Your Blog
Google Plus is, or shall I say was Google’s answer to Facebook. Despite Google’s domination of the internet Google Plus never took off. Google recently announced they plan to pull the plug on google plus in the next ten months.
Given that Google is shuttering the site you may wonder why Google Plus is a great place to promote your content. Well, Google Plus is organized around communities for virtually any conceivable topic. Despite Google Plus not being as popular as its social media competition, many communities have hundreds of active members.
Many of these members will be looking for new corners of the web to hang out after shutdown. Now, is an excellent opportunity to get involved in these communities and network with active members.
Example: You could ask members to join your LinkedIn group, Facebook groups, set up a forum on your website, or even set up a subreddit on Reddit and provide the new web hotspot.
Tip: There considerable evidence that suggests submitting posts to Google Plus speeds up Google indexing a post.
MIX is a new social media site launched by the same people behind StumbleUpon. The best way to describe MIX it is a poorly conceived combination of Pinterest and StumbleUpon.
I still mourn the loss of StumbleUpon because it was a great source of blog traffic, so I might be a bit jaded. MIX was rolled out quite poorly, however, the company seems to be turning things around.
What makes MIX compelling is the platform is smaller than other social media sites so now it is easier to stand out. Getting involved with MIX at this point is essentially an “option’ that if the site takes off you’re not left behind. Imagine if you could have been in on the ground floor or Twitter, Pinterest, or Instagram.
To do well on MIX, your blog posts need to be submitted by several people. The best approach is to join a blog share group, network with a few bloggers to cross promote, or use a free service like Viral Content Bee to have your posts shared on MIX.
Tumblr is a mix of a social media platform and a micro-blogging site. Tumblr is like a mermaid, neither a fish or a human, similar the site is neither a great social media site or a great blogging platform.
Tumbler has approximately 550 million unique monthly visitors, so clearly it’s worth maintaining a presence on the site. A post that does well on Tumblr can be worth a few thousand sessions. Viral Content Bee recently launched sharing on Tumblr, so the site is a great way to get on Tumblr if you don’t have the time or inclination to lean an additional platform.
Tip: if posting on various channels seems daunting you can use a tool like Scoop.it to publish your blog posts across all of your social media channels. Additionaly, you can use Scoop.it to recommend your content to new audiences.
Snapzu could be thought of as a combination of Tumblr and Reddit. The site is free for bloggers to use, however, the site does offer some paid upgrades
Users can set up communities on the site call tribes and invite people to join their tribe. Members of the tribe can submit content and upvote or downvote submissions like Reddit.
What is notable about Snapzu is the links to posts are dofollow, and if you use MailChimp you can collect the email address of members who join your tribe through your invite code or referral link.
Now the site does not appear to be very active, however, the backlink is strong, and it could be a nice platform to run a networking group with a few other bloggers.
You could create a tribe and invite Google Plus users.
Collecting wisdom is a neat website to promote your personal finance blog posts. Signing up only takes a second, and the website is clean and simple to use. Users are free to submit links to their own content, and then members of the site vote submissions either up or down.
Collecting Wisdom is another great little site to pick up a dofollow backlink. As the site grows it has the makings to be a decent source of traffic.
Readory is another website where users submit and vote on content and works like Collecting Wisdom. Readory isn’t limited to just personal finance, so if you’re an author or business owner the site might be a great opportunity to pick up a backlink.
Tip: If you use one of your social media profiles to sign up for the site make sure you edit your profile to include your website and social media channels.
Reddit bills itself as being internets front page and ironically its also the internet’s smoky backroom. Reddit is not for the faint of heart. If you do not bring your A game, Reddit will eat you alive.
Reddit is organized around communities, called Subreddits, for virtually any topic you can think of.
Do you believe that Luke Skywalker and his buddies were a bunch of terrorists and that the Empire did nothing wrong?
Well, if so there is a Subreddit for that; r/EmpireDidNothingWrong
To be successful on Reddit you must learn the culture of the communities you hope to be active in. Each Subreddit has its own set of rules and tolerances for self-promotion. Violating the group’s rules can result in getting kicked out of the Subreddit and worst having your website reported as spam. Too many spam reports and you will find your website essentially blacklisted from the site.
Don’t let Redditt’s reputation scare you.
The good news is if you follow the rules Reddit is worth considering as it’s a great opportunity to network and interact with people who may be interested in your blog. If for some reason you cannot find a community for your niche, then you are free to start your own subreddit.
Maybe even invite some Google Plus users. ?
How To Get More Blog Traffic
Success in blogging tends to rest on being in the right place at the right time. Since there Is no way to know when and where that is, success tends to boil down to being everywhere. One post on social media is unlikely to cause site crashing traffic, however, if you are consistent and persistent in promoting your blog posts you will see results. The mistake many people make is giving up too soon.
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Looking for more ways to grow blog traffic? Check out:
Looking to get the word out about your Book, Brand of Blog? These are the top sites offering guest post opportunities or that do guest interviews.
Viral Content Bee: Learn how one blogger is using this free website to to increase traffic, grow an audience and increase social media shares.